People

As a marketing specialist with a focus on media buying, Erin West combines creative thinking, strategic planning, and an understanding of advertising channels to craft and manage successful paid media campaigns for Marketing for Change (M4C). An experienced project manager, West has guided the strategic planning and management for the Federal Voting Assistance Program’s global communications campaign, a campaign run by the U.S. government to help active-duty military, their eligible family members and overseas citizens vote in U.S. elections. She has also planned and implemented some of M4C’s initial influencer marketing campaigns with Washington state’s Arcora Foundation and The Art and Creative Materials Institute, Inc., an international association that seeks to promote safety in art and creative products.

With bachelor’s degrees in journalism and creative writing from the University of Central Florida, West oversees the strategic planning of campaign creatives from project kick-off to execution, ensuring its effectiveness on specific paid media channels. She has done this for clients such as Central Texas’ St. David’s Foundation, one of the largest health foundations in the country, and M4C’s very own inbound marketing efforts.