People

Derek Dujardin has been an award-winning advertising copywriter, creative director, and brand strategist for over 30 years. He has worked as the creative director for 3rdThird Marketing and 3rdPlus for the last seven years. During that time, he has helped redefine what’s possible in marketing and branding for senior living communities by bringing a fresh, creative perspective informed by his extensive work with Nike, F5, T-Mobile, Starbucks, Microsoft, McKesson, Evergreen Health, U.S. Bank and dozens of other clients. As the foremost thought leader on the role of internalized ageism and marketing, he has spoken extensively about its many adverse effects on senior living sales.