Best Practices for Serving Middle-Market Senior Living Communities - Webinar

In 2019, the National Investment Center for Seniors Housing & Care partnered with NORC at the University of Chicago to produce the "Forgotten Middle" research, highlighting the challenges faced by middle-income older adults.

This webinar will present key insights from that influential research and additional data-driven findings NIC has gathered through its subsequent work on this important topic. Attendees will learn how the definition of the middle-market has evolved in recent years, recognizing that it is not a homogenous group. They will also gain insights into best practices for a successful middle-market offering and hear about innovative case studies from peers who have helped bridge the middle-market gap.

This program has been submitted but not yet approved for Continuing Education for 1.0 total participation hours by NAB/NCERS.

To receive continuing education credit for LeadingAge PA-sponsored webinars, attendees must register under their name, participate through the link supplied after registering and complete the evaluation after the webinar.